CV
Scott Andersen and his wife Dr. Nicole Andersen, DDS are co-owners of Artisan Dental in Madison, Wisconsin, In his role as Director of Stakeholder Stewardship, Scott has collaborated with stakeholders to support Artisan in becoming the first carbon neutral general dentistry practice in the United States. Scott's leadership was influential in Artisan Dental being recognized as a Certified B Corporation, described by Inc. magazine as the highest global standard for a socially responsible business. Artisan incorporates a range of of socially and ecologically responsible business practices such as the Artisan Dental Recycling Program, Artisan Dental Wellness Series and Artisan Dental Health Plan, contributing to Artisan being featured in a wide variety of dental journals, podcasts and presenter at conferences and universities.
The Carbon Neutral Dental Office
With the publication of the FDI World Dental Federations, “Consensus Statement on Environmentally Sustainable Oral Health Care” in 2022, stakeholders from across the dental industry are reminded of the importance of offering sustainable oral health care that is in the best interest of patients, dental professionals, suppliers, educators and the environment. Reducing carbon emissions in an effort to prevent further climate change is one of the core aspects of offering more sustainable oral health care. This session will discuss the business case for becoming carbon neutral. Participants will learn specific strategies and resources to assist them in reducing or eliminating their carbon footprints. Opportunities to build brand equity for your company through marketing and public relations opportunities associated with your carbon reduction strategies will also be discussed. Lastly, a case study featuring Artisan Dental, the United States first carbon neutral general dentistry practice will be reviewed.
Learning objectives
- Define carbon neutrality and why it matters.
- The case for becoming carbon neutral.
- Identify specific carbon reduction strategies
- Learning specific marketing opportunities available to your company to increase brand equity in the minds of stakeholders.
- Explore a case study outlining how Artisan Dental became carbon neutral.