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Elected to the FDI Dental Practice Committee in 2018 and re-elected in 2021, Dr Mick Armstrong has chaired the Committee since 2022. In practice since 1985, Dr Armstrong spent many years as a trainer in the vocational training/dental foundation training scheme and supported and mentored other colleagues in their learning pursuits over that time. He has been involved in dental-political work since 1995 through local dental committee structures and the General Dental Practice Committee and has over 20 years’ experience in negotiating funding and designing the delivery of oral health services. In 2007, he was elected to the BDA’s Representative Board and in 2012 to the BDA’s Board, which he chaired between 2013 and 2020. Currently, he chairs the BDA’s Health and Science Committee. Dr Armstrong was awarded an Honorary Membership of the College of General Dentistry in 2020.
Ethics in Dentistry
The ethical landscape of dental advertising involves navigating the truthfulness of content, its impact on patient expectations, and maintaining public trust. The FDI Dental Ethics Manual addresses risks such as deceptive practices and the creation of unnecessary demand. In line with the FDI Statement of Advertising in Dentistry, this session will emphasize the importance of accuracy, factuality, professional representation, and balanced communication regarding treatment advantages and disadvantages. The session will critically analyze real-world examples of dental advertisements, distinguishing between ethical and unethical practices. This approach is designed to cultivate a comprehensive understanding of ethical boundaries in dental advertising, guiding professionals to create content that is not only truthful and professional but also respects the intelligence of patients. Engaging with actual case studies, participants will learn to effectively balance informative marketing with promotional integrity, thus upholding the dignity of the dental profession and fortifying public trust.
Learning objectives
- Learn about the aspects of advertising in dentistry
- Understand the specifics of corporate ethics in the area of oral health services
- Learn to effectively balance informative marketing with professional integrity